Public communication campaigns /
edited by Ronald E. Rice and Charles K. Atkin,
- 3rd ed.
- Thousand Oaks, Calif. : Sage Publications, c2001.
- xi, 428 p. : figs., tables ; 23 cm.
Includes bibliographical references and index.
0761922059 (cloth) 0761922067 (pbk.)
00011070
Publicity.
Public relations.
Advocacy advertising.
659
Includes bibliographical references and index.
0761922059 (cloth) 0761922067 (pbk.)
00011070
Publicity.
Public relations.
Advocacy advertising.
659