Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 7th ed. - Belmont, CA : Thomson/Wadsworth, c2003. - xii, 488 p. : ill. ; 25 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
0534562744
Mass media--Research.
302.23 / WIM
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 7th ed. - Belmont, CA : Thomson/Wadsworth, c2003. - xii, 488 p. : ill. ; 25 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
0534562744
Mass media--Research.
302.23 / WIM