Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xx, 651, [94] p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
0131469185 9780131469181
Marketing.
658.8
Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xx, 651, [94] p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
0131469185 9780131469181
Marketing.
658.8