Greising, David, 1960-
I'd like the world to buy a coke : the life and leadership of Roberto Goizueta / I would like the world to buy a coke David Greising. - New York : Wiley, c1998. - xviii, 334 p. : ill. ; 24 cm.
Includes bibliographical references (p. 305-321) and index.
0471194085 (cloth : alk. paper)
Goizueta, Roberto, 1931-1997.
Coca-Cola Company.
Chief executive officers--Biography.--United States
Soft drink industry--United States.
Economics.
338.7663
I'd like the world to buy a coke : the life and leadership of Roberto Goizueta / I would like the world to buy a coke David Greising. - New York : Wiley, c1998. - xviii, 334 p. : ill. ; 24 cm.
Includes bibliographical references (p. 305-321) and index.
0471194085 (cloth : alk. paper)
Goizueta, Roberto, 1931-1997.
Coca-Cola Company.
Chief executive officers--Biography.--United States
Soft drink industry--United States.
Economics.
338.7663