Kotler, Philip.
Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
0131457578 9780131691818
Marketing--Management.
658.8
Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
0131457578 9780131691818
Marketing--Management.
658.8