Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxxii, 599 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9780132390026 (alk. paper) 0132390027 (alk. paper)
2007000562
Marketing.
658.8
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxxii, 599 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9780132390026 (alk. paper) 0132390027 (alk. paper)
2007000562
Marketing.
658.8