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Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock, jochen Wirtz. - 5th ed. - xvii, 652 p. : tables, figs. ; 23.5 cm.

Includes index.

ISBN: 9798129704534 8129704536

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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