Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 721 p. : ill. (som col.) ; 23 cm.
Includes bibliographical references and indexes.
0256259828
Marketing
International business enterprises.
658.848
International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 721 p. : ill. (som col.) ; 23 cm.
Includes bibliographical references and indexes.
0256259828
Marketing
International business enterprises.
658.848