Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - New Delhi : McGraw-Hill Irwin, c2000. - xxiv, 775 p. : col. ill. ; 24 cm - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0071486654 9780070486652
Consumer behavior--United States.
Marketing.--United States.
658.83420973
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - New Delhi : McGraw-Hill Irwin, c2000. - xxiv, 775 p. : col. ill. ; 24 cm - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0071486654 9780070486652
Consumer behavior--United States.
Marketing.--United States.
658.83420973