Perspectives in consumer behavior /
[edited by] Harold H. Kassarjian, Thomas S. Robertson.
- 4th ed.
- Englewood Cliffs, N.J. : Prentice Hall, 1991.
- viii, 616 p. : ill. ; 23 cm. +
Previously published: Glenview, Ill. : Scott, Foresman, c1989.
Includes bibliographical references and indexes.
0136604404
Consumer behavior.
Marketing.
658.8342
Previously published: Glenview, Ill. : Scott, Foresman, c1989.
Includes bibliographical references and indexes.
0136604404
Consumer behavior.
Marketing.
658.8342