Kress, George.
Marketing research / George Kress. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xviii, 380 p. : ill. ; 23.5 cm.
Includes bibliographical references and index.
0135584388
Marketing.
658.83
Marketing research / George Kress. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xviii, 380 p. : ill. ; 23.5 cm.
Includes bibliographical references and index.
0135584388
Marketing.
658.83