Blech, George E.
Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch. - 7th ed. - New York : Tata McGraw-Hill, c2007. - xxv,820p. : ill. ; 24 cm.
Includes index.
9780071105897 0071105891
Marketing.
659.1
Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch. - 7th ed. - New York : Tata McGraw-Hill, c2007. - xxv,820p. : ill. ; 24 cm.
Includes index.
9780071105897 0071105891
Marketing.
659.1