Daetz, Doug, 1941-
Customer integration : the quality function deployment (QFD) leader's guide for decision making / Doug Daetz, Bill Barnard, and Rick Norman. - New York : Wiley, c1995. - xxiii, 300 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references (p. 283-287) and index.
0471132772 (cloth : acidfree paper)
Marketing--Decision making.
Consumer satisfaction.
Marketing research.
Quality function deployment.
658.8 / DAC
Customer integration : the quality function deployment (QFD) leader's guide for decision making / Doug Daetz, Bill Barnard, and Rick Norman. - New York : Wiley, c1995. - xxiii, 300 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references (p. 283-287) and index.
0471132772 (cloth : acidfree paper)
Marketing--Decision making.
Consumer satisfaction.
Marketing research.
Quality function deployment.
658.8 / DAC