Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. R1-R26) and indexes.
9780136079415 (casebound : alk. paper) 0136079415
Marketing
658.8 / KOP
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. R1-R26) and indexes.
9780136079415 (casebound : alk. paper) 0136079415
Marketing
658.8 / KOP