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Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - New delhi : pearson education, c2001. - xviii, 717 p. : tables, figs. ; 23.5 cm.

Includes index.

ISBN: 8178083523

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / LOS

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