Schiffman, Leon G.
Consumer behavior : building marketing strategy / Leon G. Schiffman & Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice-Hall of India, 2007. - Various pagings : col. ill. ; 21 cm.
Includes indexes.
System requirements for accompying CD ROM.
8120330862
Marketing--Consumer behavior--United States
658.83420973 / SCC
Consumer behavior : building marketing strategy / Leon G. Schiffman & Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice-Hall of India, 2007. - Various pagings : col. ill. ; 21 cm.
Includes indexes.
System requirements for accompying CD ROM.
8120330862
Marketing--Consumer behavior--United States
658.83420973 / SCC