Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi : Prentice-Hall, c2004. - xxii, (various pagins) : col. ill. ; 24 cm
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
8120323505
Consumer behavior--United States
Marketing--United States
658.83420973 / SCC
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi : Prentice-Hall, c2004. - xxii, (various pagins) : col. ill. ; 24 cm
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
8120323505
Consumer behavior--United States
Marketing--United States
658.83420973 / SCC