Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 23 cm. + - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper) 9780071111027
Marketing
International business enterprises
658.848 / CAI
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 23 cm. + - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper) 9780071111027
Marketing
International business enterprises
658.848 / CAI