Smith, Jeanette, 1924-

Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, c1996. - xii, 277 p. : ill. ; 24 cm. - Entrepreneur magazine small business series .

Includes index.




0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper)

--Marketing

658.84 / SME

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