Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - New York : Irwin McGraw-Hill, c2002. - xxxi, 702 p. : ill. figs. ; 23 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071105941 0071105948
Marketing--Export marketing
International business enterprises.
658.848 / CAI
International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - New York : Irwin McGraw-Hill, c2002. - xxxi, 702 p. : ill. figs. ; 23 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071105941 0071105948
Marketing--Export marketing
International business enterprises.
658.848 / CAI