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Kotler, philip.

Marketing Management / Philip Kotler. - 10th ed. - New delhi : Prentice-Hall ; c2000. - xxxi, (various pagins) : figs., tables ; 21.5 cm.

Includes index.

ISBN: 8120316096

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOM

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