Stowell, Daniel M.
Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell. - 1st ed. - San Francisco : Jossey-Bass Publishers, c1997. - xvii, 286 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .
Includes bibliographical references (p. 275-276) and index.
The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.
0787908576(alk. paper) 9780787908577
96045846
Marketing
Corporate culture.
Selling.
Teams in the workplace.
Customer loyalty.
Organizational change.
HD58.7 / .S755 1997
658.8
Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell. - 1st ed. - San Francisco : Jossey-Bass Publishers, c1997. - xvii, 286 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .
Includes bibliographical references (p. 275-276) and index.
The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.
0787908576(alk. paper) 9780787908577
96045846
Marketing
Corporate culture.
Selling.
Teams in the workplace.
Customer loyalty.
Organizational change.
HD58.7 / .S755 1997
658.8