Aaker, David A.
Strategic Market Management / David A. Aaker. - 5th ed. - New York : Wiley, 2000. - xiv, 330 p. ; 20 cm.
Includes index.
9971512939
Marketing--Strategic Market management
658.802 / AAS
Strategic Market Management / David A. Aaker. - 5th ed. - New York : Wiley, 2000. - xiv, 330 p. ; 20 cm.
Includes index.
9971512939
Marketing--Strategic Market management
658.802 / AAS