Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly and Jhon L. Graham. - 15th ed. - New Delhi: McGraw Hill, c.2011. - xxxiii, 622p.; 28 cm.
Includes index.
9789339204464
Marketing--Export--International business enterprises
658.84/CAI
International marketing / Philip R. Cateora, Mary C. Gilly and Jhon L. Graham. - 15th ed. - New Delhi: McGraw Hill, c.2011. - xxxiii, 622p.; 28 cm.
Includes index.
9789339204464
Marketing--Export--International business enterprises
658.84/CAI