Marketing management : (Record no. 7080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00806nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210203123540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161113s1994 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070489718 (alk. paper) : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | GUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and programs / |
| Statement of responsibility, etc. | Joseph P. Guiltinan, Gordon W. Paul. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 480 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 22.5 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 04(A) | 2015-10-13 | 658.8 GUM | 039575 | 2015-10-13 | 04 | 2015-10-13 | Siddeswari Campus-Book | ||||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 04(A) | 2015-10-13 | 658.8 GUM | 039573 | 2015-10-13 | 02 | 2015-10-13 | Siddeswari Campus-Book | Purchased. | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 04(A) | 2015-10-13 | 658.8 GUM | 039574 | 2015-10-13 | 03 | 2015-10-13 | Siddeswari Campus-Book | Purchased. | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 04(A) | 2015-10-13 | 658.8 GUM | 039626 | 2015-10-13 | 05 | 2015-10-13 | Siddeswari Campus-Book | Purchased. | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 04(A) | 2016-11-13 | 658.8 GUM | 000607 | 2016-11-13 | 01 | 2016-11-13 | Siddeswari Campus-Book | purchased |