Principles of marketing : (Record no. 7685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a2200229 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211003114843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161201r20112010ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | PRI |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a South Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler...[et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Delhi : Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Various pagins : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 05(B) | 2016-12-01 | Purchased | 658.8/PRI | 028251 | 2018-02-11 | 09 | 2016-12-01 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 05(B) | 2017-04-19 | Purchased | 658.8/PRI | 028248 | 2019-04-23 | 06 | 2017-04-19 | Siddeswari Campus-Book | 3 | 2018-04-12 | |||||
| Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 05(B) | 2021-08-24 | 658.8 PRI | 028252 | 2021-08-24 | 10 | 2021-08-24 | Siddeswari Campus-Book |