Principles of marketing / (Record no. 7835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210502113312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161208b1999 ii ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120314900 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler , Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler and Gary Armstong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall of India, |
| Date of publication, distribution, etc. | c.1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 635 p. : |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong , Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 02(B) | 2016-12-08 | Purchased | 658.8 KOP | 039622 | 2016-12-08 | 01 | 2016-12-08 | Siddeswari Campus-Book |