Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.
By: Schewe, Charles D.
Contributor(s): Smith, Reuben M.
Material type:
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1980Description: xxii, 665 p. : ill. ; 24 cm.ISBN: 007055272X :.Subject(s): Marketing | Marketing -- Problems, exercises, etcDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.8 SCM (Browse shelf) | 01 | Not For Loan | 045373 |
Includes bibliographies and index.
Business Administration
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