The new market leaders : who's winning and how in the battle for customers / Fred Wiersema.
By: Wiersema, Frederik D. (Frederik Derk).
Material type:
BookPublisher: New York : Free Press, 2001Description: vii, 262 p. ; 24 cm.ISBN: 0743204654.Subject(s): Customer relations -- Longitudinal studies | Consumers' preferences -- Longitudinal studies | Consumers -- Attitudes -- Longitudinal studies | Marketing -- PlanningDDC classification: 650
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
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Siddeswari Campus Library Science Shelf 34 Row 03 A | Non-fiction | 650 WIN (Browse shelf) | 1 | Not For Loan | 010407 |
Includes index.
Business Administration
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