The SAGE handbook of advertising / edited by Gerard J. Tellis and Tim Ambler.
Contributor(s): Tellis, Gerard J | Ambler, Tim.
Material type:
BookPublisher: Los Angeles : Sage Publications, 2007Description: xvi, 491 p. : ill.,figs.,tables ; 26 cm.ISBN: 9781412918862 (cased); 9781412918879 (pbk.).Subject(s): Advertising | Advertising -- Handbooks, manuals, etcDDC classification: 659.1/SAG
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business & Social Science Shelf- 28 (JRN Seminar-3) Row 03 | Non-fiction | 659.1 SAG (Browse shelf) | 01 | Not For Loan | 035423 |
Includes bibliographical references and index.
Journalism and Media Studies
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