The market place : a strategic marketing simulation / Ernest R. Cadotte.
By: Cadotte, Ernest R.
Material type:
BookPublisher: Homewood, IL : Irwin, c1990Description: xxi, 330 p. : ill.,tables ; 28 cm.ISBN: 0256079749.Subject(s): Marketing -- Management -- Computer simulation | Marketing -- Computer-assisted instructionDDC classification: 658.8002855369/CAM
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf- 28 (JRN Seminar-3) Row 03 | 658.8002855369 CAM (Browse shelf) | 01 | Available | 036422 |
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| 658.4013 WEG Get it done! : | 658.4038011 APC Corporate information strategy and management : | 658.404 KEK Kerzner's project management logic puzzles / | 658.8002855369 CAM The market place : | 658.85 HOH How to sell to an idiot : | 659.1 SAG The SAGE handbook of advertising / | 659.111 KEL Kellogg on advertising & media : |
Includes bibliographical references (p. 236)
Journalism and Media Studies
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