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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malohotra, Naresh K.
Material type: materialTypeLabelBookPublisher: India : Dorling Kindersley, c2004Edition: 4th ed.Description: xxviii,(various pagins) : ill., tables ; 24 cm.ISBN: 9788129702562; 9788120327443; 8120327446.Subject(s): Marketing. -- ResearchDDC classification: 658.83
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Dhanmondi Campus Library-Book Dhanmondi Campus Library-Book Dhanmondi Campus Library
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658.83/MAM Marketing research : 658.83/MAM Marketing research :

Includes bibliographical reference and index.

Business Administration

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