How to sell to an idiot : 12 steps to selling anything to anyone / John Hoover and Bill Sparkman.
By: Hoover, John.
Contributor(s): Sparkman, Bill.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2006Description: xx, 197 p. : 23 cm.ISBN: 0471718548 (pbk.).Subject(s): Selling -- Psychological aspectsDDC classification: 658.85 | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business & Social Science Shelf- 28 (JRN Seminar-3) Row 03 | Non-fiction | 658.85 HOH (Browse shelf) | 01 | Not For Loan | 035922 |
Includes index.
Step one : be prepared or be the idiot -- Step two : connect with the clueless -- Step three : confuse to clarify -- Step four : play the match game -- Step five : showtime -- Step six : ask for the business -- Step seven : circle around/make another pass -- Step eight : annoy them a little and ask for the business, again -- Step nine : appreciate -- Step ten : get a referral -- Step eleven : the fine art of following up to stay off of your laurels -- Step twelve : practice
Marketing
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