Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Description: xx, 668 p. : ill. ; 26 cm.ISBN: 0072471425 (alk. paper); 9780070495098.Subject(s): MarketingDDC classification: 658.8
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 04 Row 04 B | Non-fiction | 658.8/ZES (Browse shelf) | 03 | Item withdrawn | DM-006297 | |
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 04 Row 04 B | Non-fiction | 658.8/ZES (Browse shelf) | 04 | Item withdrawn | DM-006298 | |
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Dhanmondi Campus Library DL-HO-Shelf 04 Row 04 B | Non-fiction | 658.8/ZES (Browse shelf) | 05 | Item withdrawn | DM-006299 | |
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Dhanmondi Campus Library DL-HO-Shelf 04 Row 04 B | Non-fiction | 658.8/ZES (Browse shelf) | 07 | Item withdrawn | DM-006301 | |
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Dhanmondi Campus Library DL-HO-Shelf 04 Row 04 B | Non-fiction | 658.8/ZES (Browse shelf) | 09 | Item withdrawn | DM-006303 | |
Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8 ZES (Browse shelf) | 01 | Not For Loan | 002285 | |
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8 ZES (Browse shelf) | 14 | Available | 002298 | |
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8 ZES (Browse shelf) | 16 | Available | 039630 |
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Includes bibliographical references and index.
Business Administration
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