Services marketing / Christopher H. Lovelock.
By: Lovelock, Christopher H.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 3rd ed.Description: xii, 660 p. : ill. ; 25 cm.ISBN: 0134558413.Subject(s): Marketing -- Professions | Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -15 (Marketing) Row 04(B) | Non-fiction | 658.8 LOS (Browse shelf) | 01 | Not For Loan | 000626 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -15 (Marketing) Row 03(B) | Non-fiction | 658.8 LOS (Browse shelf) | 02 | Not For Loan | 039514 |
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Includes bibliographical references (p. 649-650) and index.
Business Administration
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