Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : ill., maps ; 22 cm.ISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper).Subject(s): Marketing -- Decision makingDDC classification: 658.802
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Includes bibliographical references and indexes.
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