Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, c2006Edition: 4th ed.Description: xxvii, 708 p. : ill. ; 26 cm.ISBN: 0070530424.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business Shelf 06 (A) Row 09 | Non-fiction | 658.8 ZES (Browse shelf) | 12 | Available | 002296 |
Includes bibliographical references and index.
Business Administration
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