Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2001Edition: 8th ed.Description: xxiv, 775 p. : col. ill. ; 25 cm.ISBN: 0072316020.Subject(s): Consumer behavior -- United States | Marketing. -- United StatesDDC classification: 658.83420973
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business Shelf 06 (A) Row 03 | Non-fiction | 658.83420973 HAC (Browse shelf) | 02 | Not For Loan | 000981 |
Includes bibliographical references and indexes.
Business Administration
System requirements for accompying CD ROM.
There are no comments for this item.