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2,239 tested secrets for direct marketing success / Denny Hatch, Don Jackson.

By: Hatch, Denison.
Contributor(s): Jackson, Donald R, 1938-.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, c1998Description: ix, 358 p. ; 26 cm.ISBN: 0844230073.Subject(s): Marketing -- Direct marketing | Success in businessDDC classification: 658.84
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658.84 HAT 2,239 tested secrets for direct marketing success / 658.84 HAT 2,239 tested secrets for direct marketing success / 658.84 HAT 2,239 tested secrets for direct marketing success / 658.84 HAT 2,239 tested secrets for direct marketing success / 658.84 PEM Marketing channels : 658.84 PEM Marketing channels : 658.84 PEM Marketing channels :

Includes bibliographical references (p. 341-348) and index.

Business Administration

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