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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2004Edition: 9th ed.Description: xxvi, 790 p. : col. ill. ; 21 cm +.ISBN: 0072536861 (alk. paper); 0071214690 (international : alk. paper).Subject(s): Marketing -- United States. -- Consumer behaviorDDC classification: 658.83420973
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Business & Social Science Shelf -16 (Marketing) Row 04(A)
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Business & Social Science Shelf -16 (Marketing) Row 04(A)
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Business & Social Science Shelf -16 (Marketing) Row 04(A)
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Business & Social Science Shelf -16 (Marketing) Row 04(A)
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658.83 MAM Marketing research : 658.83 MAM Marketing research : 658.83420973 HAC Consumer behavior : 658.83420973 HAC Consumer behavior : 658.83420973 HAC Consumer behavior : 658.83420973 HAC Consumer behavior : 658.83420973 HAC Consumer behavior :

Includes bibliographical references and indexes.

Business Administration

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