Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
By: Belch, George E.
Contributor(s): Blech, Michael A.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill, c2013Edition: 9th ed.Description: xliii, 1016 p. : ill. ; 24 cm.ISBN: 1259026850; 9781259026850.Subject(s): MarketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 01 | Not For Loan | 032194 |
Browsing Siddeswari Campus Library Shelves , Shelving location: Marketing 02 Row 04(B) , Collection code: Non-fiction Close shelf browser
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| 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : |
Includes index.
Business Administration
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