Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author.].
Contributor(s): Belch, Michael A [author.].
Material type:
BookPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh edition.Description: xli,764 p. ; ill. ; 24 cm.ISBN: 9781259548147 (alk. paper).Subject(s): Business -- Advertising. -- Communication in marketingDDC classification: 659.1/BEA
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 01 | Not For Loan | 032247 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 02 | Not For Loan | 032248 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 03 | Available | 032249 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 04 | Available | 032250 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 05 | Available | 032251 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 04(B) | Non-fiction | 659.1 BEA (Browse shelf) | 06 | Available | 032252 |
Browsing Siddeswari Campus Library Shelves , Shelving location: Marketing 02 Row 04(B) , Collection code: Non-fiction Close shelf browser
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Includes index.
Business Administration
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