Consumer behavior : building marketing strategy / David L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom
Contributor(s): Mothersbaugh, David L | Hawkins, Del I | Mothersbaugh, Linda L | Tom, Gail.
Material type:
BookPublisher: New York, NY : McGraw-Hill Education, [2016]Edition: 13th edition.Description: xxiv, 788 p.; ill., 21 cm.Content type: text ISBN: 9781259232541 (alk. paper).Subject(s): Marketing | Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 01 | Not For Loan | 032308 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 02 | Not For Loan | 032309 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 03 | Available | 032310 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 04 | Available | 032311 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 05 | Available | 032312 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 06 | Available | 032313 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 04(A) | Non-fiction | 658.8/3420973 CON (Browse shelf) | 07 | Available | 032314 |
Browsing Siddeswari Campus Library Shelves , Shelving location: Business & Social Science Shelf -16 (Marketing) Row 04(A) , Collection code: Non-fiction Close shelf browser
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| 658.8/3420973 CON Consumer behavior : | 658.8/3420973 CON Consumer behavior : | 658.8/3420973 CON Consumer behavior : | 658.8/3420973 CON Consumer behavior : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : |
Hawkins's name appears first on earlier editions.
Business Administration
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