Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 9th ed.Description: xvii, 782 p. : ill. (some col.), col. map ; 26 cm.ISBN: 9780073381138 (alk. paper); 0073381136 (alk. paper).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/ PEM
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8/ PEM (Browse shelf) | 01 | Not For Loan | 033066 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8/ PEM (Browse shelf) | 02 | Available | 033067 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8/ PEM (Browse shelf) | 03 | Available | 033068 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8/ PEM (Browse shelf) | 04 | Available | 033069 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 01 Row 05(B) | Non-fiction | 658.8/ PEM (Browse shelf) | 05 | Available | 033070 |
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Includes bibliographical references and index.
Business Administration
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