Schewe, Charles D., 1942- Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. - New York : McGraw-Hill, c1980. - xxii, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing . Includes bibliographies and index. ISBN: 007055272X : $15.95 LCCN: 79013395 Subjects--Topical Terms: Marketing.Marketing--Problems, exercises, etc. LC Class. No.: HF5415 / .S3238 Dewey Class. No.: 658.8 / SCM