Perreault, William D. <br/><br/>
Basic marketing :  a global managerial approach / 
William D. Perreault, E. Jerome McCarthy. 
 - 12th ed. 
 - v, various pagination :  tables ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780256139914 0256139911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/PEB