Eastman, Susan Tyler. Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman and Douglas A. Ferguson. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2002. - xiv, 466 p. : ill., map ; 24 cm. Rev. ed. of: Broadcast/cable programming. 5th ed. 1996. Includes bibliographical references (p. 445-450)and indexes. ISBN: 053451295X Subjects--Topical Terms: Television programs--Planning.Radio programs--Planning.Cable television--Planning.Computer Science. Dewey Class. No.: 791.4502360973