Severin, Werner J. <br/><br/>
Communication theories :  origins, methods, uses / 
Werner J. Severin with James W. Tankard, Jr. 
 - 2nd ed. 
 - White Plains, N.Y. :  Longman,  c1988. 
 - xi, 351 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0801300487 0582285747 (pbk.) 
<br/><br/><label>LCCN: </label>87015748  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Journalism
<br/><br/><label>Dewey Class. No.: </label>001.51