Public communication campaigns / 
edited by Ronald E. Rice and  Charles K. Atkin,  
 - 3rd ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2001. 
 - xi, 428 p. :  figs., tables ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0761922059 (cloth) 0761922067 (pbk.) 
<br/><br/><label>LCCN: </label>00011070  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity.<br/>Public relations.<br/>Advocacy advertising.
<br/><br/><label>Dewey Class. No.: </label>659