Cutlip, Scott M. Effective public relations / Scott M. Cutlip and Allen H. Center. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1978. - xvii, 612 p. : ill.,figs. ; 24 cm. Includes bibliography. ISBN: 0132450356 LCCN: 78006039 Subjects--Topical Terms: Public relations. Dewey Class. No.: 659.2